I just got White Dwarf today, and apparently GW are going to appear in adverts here in the UK well, kinda
They have appeared before, BBC2s "Working Lunch" interviewed one of the important people when they first got the LotR licences (apparently the guys who started GW now own one of the big computer games companies)
But anyway, one company (who I think is one of the companies who do all these fortnightly mags with freebies, like the ones where you collect teapots, planes, historical military figures, bits of a huge Admiral Nelson ship etc) has been granted a licences to do a magazine about intros, techniques and scenery etc for LotR, and as part of it, they are (of course) advertising it on TV soon so watch the ad breaks and look out for (from the photo) two lads fighting the Balins Tomb scene in LotR