So, while I start to strip out all generically used references to this generic term, anyone got any suggestions on what else we could use as the descriptive phrase? I'm going for "WarFoundry army building application" for now, but I don't know whether they'll complain that it is still too close.
Emails below, in case anyone cares.
Hello,
This message is to inform you that it's come to our attention you are improperly using the Army Builder trademark throughout a variety of websites you control. All these uses appear to be in conjunction with the WarFoundry roster construction tool with which you are involved in the development, along with ancillary references from other sites and your forum signatures.
In order to ensure your receipt of this notification, I am submitting it via multiple websites that you control. Please forgive the duplication. Once you establish return contact, I will limit contact to the email address you select.
The name Army Builder exclusively refers to the Army Builder BRAND of roster construction software tools (or points calculators, if you prefer). While other roster construction tools certainly exist, the name Army Builder may only be legally used in conjunction with the Army Builder brand from Lone Wolf Development.
The term Army Builder is a registered trademark belonging to Lone Wolf Development and as such we have exclusive rights to use that mark in connection with any game-related computer software. We have no objection to the use of generic terms with similar meaning, such as "points calculator", "list creator", or "roster construction tool". However, we cannot allow the improper use of our mark, as doing so could result in us losing the trademark.
Due to the concise nature of the Army Builder name and the product's prominence in the marketplace for more than decade, some consumers (perhaps including yourself) may mistakenly use the name to refer to other tools. This is like using the term Band-Aid to refer to another brand of adhesive bandages, and it's something we are legally required to monitor.
We therefore have no choice but to insist that you immediately cease from making any further use of the name Army Builder to refer to your products and remove all references to the name from all internet postings concerning your products. If any advertisements or promotions of your products make use of the Army Builder name, including versions posted on download sites (e.g. cnet.com, tucows.com, etc.), the postings must be removed and a suitable retraction made prominently on that site.
Assuming you take these steps and confirm to us via email (rob@wolflair.com) within 72 hours that you have done so, we will assume that your infringement was not intentional and will take no further action against you in this matter. In the event that we have not heard back from you within the prescribed timeframe, we will have no choice but to refer this matter to our attorneys for further legal action.
In case you are unfamiliar with how trademark protection works, it is a legal requirement that we police the use of our trademarks. If we allow the improper use of our mark, we could potentially lose our rights to the name. We are thus required to do this. If you are interested in understanding this issue better, there is an excellent article on wikipedia (see http://en.wikipedia.org/wiki/Genericized_trademark).
PLEASE NOTE! Anyone is absolutely welcome to write their own roster creation tools - we have no desire to suppress other people's creativity. We simply require that everyone refrain from using the "Army Builder" trademark when doing so.
Thank you in advance for your timely cooperation in this matter.
Rob Bowes, President
Lone Wolf Development, Inc.
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Rob Bowes (rob@wolflair.com) (408) 927-9880
Lone Wolf Development http://www.wolflair.com
Rob,
I am sorry that you believe I am infringing on your trademark. It was
not my intent to infringe, just to accurately describe what my
application does. Terms like "Roster" focuses on the wrong section of
the process (you're building an army and representing it as a roster,
not creating a roster of generic items) and "points calculator" is such
a generic and bland term that it could cover one of a million different
products not necessarily concerned with building armies. Instead of
those terms, I used the phrase "army builder" to represent the fact that
the tool helped you build your army, with the phrase being a descriptive
suffix rather than part of the name (like "Thunderbird email client").
We are a non-profit group of hobbyists and I do not believe that we pose
a threat to your commercial interests. However, if you feel that my
description of the application (which is not part of its name) that uses
a term to describe what is being created (an "army") and a generic term
to describe what the application is (a "builder" app) infringes on your
trademark then I shall do what is necessary to remove the phrase where I
can.
Unfortunately, due to the nature of the Internet, I may not be able to
remove it from all locations as not all locations will be under my
control. I will, however, do what I can to remove all references that I
am able to within the 72 hour time frame that you have imposed.
Please contact me directly before proceeding with any further action, as
I am doing everything in my power to comply with your request.
Regards,
Stuart